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We've curated our Skin Shop from your DNA up!

We believe that in order to personalise your skincare and beauty choices, you need to know what your unique genetic variations for key genes involved in skin health, ageing as well as detoxification.

The DNA | SKIN test enables you to find out your skin's unique genetic predisposition to ageing, collagen formation, firmness and elasticity, protection from sun and UV exposure, inflammation and protection from oxidative stress. Pair this test with the DNA | HEALTH + ESTROGEN for a more comprehensive view of how well your body detoxifies the chemical ingredients in many skincare and beauty products. 

We use all the products in our Skin Shop. You can shop here with peace of mind - knowing that all these products are free from DNA mutators, endocrine disruptors and carcinogens. Simply 'add in' a better choice here or 'swap out' a toxic item on your bathroom shelf for one of these items. 

Personalise your skincare regime based on your unique genetic variations in order to provide optimal support to your skin and its longevity!

Happy genes, not 'dirty ones'!

Happy genes, not 'dirty ones'!

We see your daily choices as a simple equation of 'what goes in, must get out'! Once you have info on your unique genetic variations, you can make specific choices about what to 'ADD IN' to provide optimal support to each genetic pathway and what you need to 'SWAP OUT'  to ensure that you're making environment choices that will protect your DNA.


DNA Skin

DNA Skin

The DNA | SKIN test determines your skin’s unique characteristics in multiple categories, using a sample of your DNA. The lab then develops a personalised profile, based on genetics. Your report gives topical, oral supplement, and professional treatment recommendations tailored just for you, to help you keep your skin looking younger and more vibrant. You can also spend money more wisely—never again will you have to go through the trial-and-error process of trying different products. Think of the time, frustration, and money you’ll save! 

Test Results Include:

  1. Sun damage, protection & repair
  2. Sun sensitivity & pigmentation
  3. Firmness & elasticity
  4. Protection from oxidative stress
  5. Skin Sensitivity & detoxification
  6. Inflammation

Key genes involved in sun damage, protection and repair

Key genes involved in skin pigmentation

Key genes involved in collagen production

Choices for improved elasticity & firmness

It’s super easy to take the skin elasticity test – just pinch the skin on the back of your hand with your thumb and forefinger and hold it for five seconds. Let go and time how long it takes for the skin to flatten back out. The shorter the time, the younger the ‘functional age’ of the skin.

You can compare your results to the table chart below:


TIME (seconds)  Functional Age (years)
1 - 2  Under 30 
3 - 4  30 - 44
5 - 9 45 -50
10 - 15 60
35 - 55  70 
56 or more  Over 70


If you’ve noticed your skin elasticity isn’t what it used to be, (and this test confirmed that observation), you can make some small, personalised changes and you’ll see a significant difference.

Tips to get started

  • Decrease your sugar intake
  • Make sure you make use of non-toxic sunscreen, especially on your face, neck, arms and upper chest as skin elasticity is lost more quickly when left unprotected and overexposed to the sun
  • Avoid harmful and damaging lifestyle choices like smoking, drugs, excessive alcohol consumption and using products that contain chemical ingredients that are harmful to your DNA and biochemistry
  • Transform your stress! If you’re feeling super stressed try some relaxation techniques to lessen these feelings - take our STRESS QUIZ to check in on how stress you really are!
  • Sleep is important as the hormone, melatonin is released when you sleep in a dark room before 10 pm. Melatonin is called 'the trash collector' due to its powerful antioxidant impact

The power of nutrition

Having information about your genetic variations for the key genes involved in skin elasticity will help you to personalise your diet and supplement choices. However, as a general guide, choose foods packed with antioxidants such as organic red grapes, berries, plants packed with phytonutrients and raw nuts.

Choices that support an inflamed skin

We've curated topical and GUT health products to help improve skin inflammation. The latest research has shown a link between skin inflammation - including acne - to a leaky gut. To find out more about GUT health, you can visit our GUT SHOP too!

Key genes involved in skin inflammation

Margie's top 5 skin picks

Margie's top 5 skin picks

"I'm passionate about the environment, so my skincare choices have to be non-toxic and chemical-free! It's also important to me that all my choices are personalised based on my unique DNA and biochemistry. I noticed that after my hysterectomy, I started to get 'menopause skin' - less firmness, elasticity, and pigmentation. My daily beauty choices include Dr Hauschka's Revitalising Day Cream - I love how it gives my skin gets a healthy, youthful dewy glow! For pigmentation, I used BeeBio's Skin Brightening Toner - it has completely removed one dark brown spot from my cheek. For fine lines around my eyes, I use Dr Hauskcha's Regenerating Eye Cream. For whole body anti-ageing I use Africology's Body Glow Renewal. For antioxidant protection, I take SOLAL' Advanced Cellular Antioxidant. 



The clean makeup bag

We've curated the finest, non-toxic makeup. Start swapping out your toxic products for cleaner ones. We believe that women should look and feel their best without the toxicity. These products are of the highest-quality - some have been awarded the Marie Claire Prix d' Excellence awards. Most importantly, they are all free from chemical ingredients and preservatives that can cause DNA mutations, endocrine disruption and various cancers.

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