THE MAKEUP SHOP
Knowledge makes you conscious. Once you start to read the ingredient labels on your makeup and know what to look out for, you've already taken the first step to protecting your DNA & biochemistry.
Become a label reader.
All the makeup in our shop has been checked against our 'DO NOT TOUCH LIST' and aligned with the Environmental Working Group (EWG) to give you peace of mind that they are all free from chemical ingredients and preservatives that can cause DNA mutations, endocrine disruption and cancer.
Having specific information about my genetic variations for detoxification became my 'WHY' for cleaning up my makeup bag.
Xenoestrogen + Toxicity Tests | DNA
Making better makeup choices starts with knowing more about your genetic variations for detoxification. It's true - some people can detoxify toxins better than others. If you have genetic variations that make it difficult for you to metabolise toxins, then you should be making non-toxic makeup choices. This is what we mean by 'personalisation' - making daily environment choices that are best suited to your unique biochemistry.
Xenoestrogens + Toxicity Tests | Biochemistry
These tests are excellent and accurate for determining your current levels of exposure to bisphenol (BPA), parabens and phthalates which are the most commonly used chemicals used in makeup.
If you look back along your personal health timeline and identify all the toxins that you've been exposed to up until now, then you'll begin to see the compounded nature of toxin exposure.
Detoxification Supplements & Foods
If you've been using conventional makeup, it's important to provide additional nutritional support for the detoxification of the chemicals that you have exposed your DNA and biochemistry too.
The Clean Makeup Bag
We've curated the finest, non-toxic makeup. Start swapping out your toxic products for cleaner ones. We believe that women should look and feel their best without the toxicity. These products are of the highest-quality - some have been awarded the Marie Claire Prix d' Excellence awards. Most importantly, they are all free from chemical ingredients and preservatives that can cause DNA mutations, endocrine disruption and various cancers.
Feel inspired! These are our favourite organic and natural makeup accessories.